Case study type: company
RMI is a retail communication agency in London. They combine retail marketing data with an in-depth understanding of the emotional involvement of the shopper journey, and deliver ‘one stop shop’ marketing solutions. Their customers include Mars and Coca Cola.
To create further growth, the directors want to strengthen the business by creating more structure, accountability, ownership and a culture which attracts, retains and nurtures talent whilst focussing on business results.
Solution provided: Structure, Accountability and Ownership
The structure and focus has given the Management Team more clarity on the performance required and being achieved. This has enabled them to be more decisive and take action to refocus their resources and further improve customer service. The process has stretched the Management Team and increased their strategic thinking and management skills.