Studies have shown that 70% of the variance in team engagement is determined solely by the manager.
Learn the secrets of effective leadership and see how empowering managers can boost productivity and morale with our award-winning training programme
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Learn the best ways to provide feedback and handle negativity and conflict
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Create goals and objectives that your team buy-in to
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Diagnose and resolve performance issues like a pro
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Enjoy delegating and empowering your team
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Create a psychologically safe culture of trust that boosts motivation
"It is a must if you want to build a happy, productive and profitable organisation!"
Aaron Thorpe, Account Executive at Preston Insurance Brokers
How much is staff turnover ALREADY costing you?
These numbers, taken from UK-based employment studies, will help you calculate the estimated yearly cost that replacing staff is having on your business, right now. The equation takes into account the costs of recruiting new employees and lost productivity as they learn the new role and systems.
Average Annual Salary
Default: £37,430
£
Time to Get Up to Speed
Default: 28 weeks
Recruitment Costs
Default: £5,433
Number of Employees
Default: 20
Industry
Using 2024 average turnover rates by industry
Custom Turnover Rate
As a Percentage
Current Estimated Cost PER YEAR for your Business
=
£118,189
If improved leadership & management improves that by a conservative 5%, you will be saving the business every year:
£5909
Programme Participant Ratings
Overall Rating
97.5%
Helped Develop Confidence & Capability
100%
Would Recommend to a Colleague or Friend
100%
Feeling the Impact of Rapid Change?
Managing talent, navigating hybrid work, and meeting rising customer expectations have all become more complex in today’s fast-changing, digital world. To succeed, your leaders need more than just solid skills—they need liberating strategies that empower them to thrive.
In a world that’s evolving at breakneck speed, staying ahead isn’t just a strategy—it’s essential.
Emma, a Chartered Legal Executive at Dutton Gregory Solicitors, shared her transformative experience:
"Engaging with the Liberating Leadership Programme has been an enlightening journey. Our team is now more collaborative, productive, and motivated."
Why Liberating Leadership?
Built on 25 Years of Leadership Research, the Liberating Leadership Programme distils decades of insights into the beliefs and behaviours of high-performing leaders. It’s structured around 4 stages, 15 essential skills, and the transformative Leader Developer mindset that sets exceptional leaders apart.
Using powerful diagnostic tools, the programme helps you uncover the mindsets and behaviours that may be holding you back—and shows you how to shift them to achieve high performance and lasting impact.
Core Skills You'll Develop:
Master the art of constructive feedback.
Learn how to effectively delegate tasks
Swiftly resolve performance issues
Effectively manage change
Cultivate a high-trust culture
Construct compelling, measurable visions.
Understand rewards and penalties
Diagnostic Tools: Your Leadership Blueprint
Our four diagnostic tools provide a unique and personalised foundation for leadership development. They uncover critical insights by evaluating your Leadership Beliefs, pinpointing key Skills, guiding Leadership Style choices, and mapping out Motivational landscapes. Think of them as a mirror, reflecting how your current behaviours compare to those of high-performing leaders. This clarity helps you identify areas for growth and take meaningful steps toward impactful change.
Tailored One-to-One Coaching
One-to-one coaching is at the heart of our programme, offering a personalised space to focus on your growth. These sessions build on the insights from the diagnostics, helping you challenge old beliefs, explore new strategies, and turn learning into action. With this tailored support, you’ll bridge the gap between theory and practice, accelerating your journey to becoming a confident and capable leader.
Mike, Delivery Manager at Caspian One:
"The Liberating Leadership Programme has been eye-opening. It not only strengthened my core beliefs but also revealed essential aspects of leadership I hadn't considered."
Every Big Journey Should Start with a Map
The Liberating Leadership Programme consists of 6, weekly, 2.5 hour workshops that can be held both online and in person. This structure means that you can easily fit the programme into your busy schedule, and the break between each session means you can process what you learn and implement as you go for faster results.
Setting the Foundation
Begin with a confidential one-to-one coaching session to uncover your unique Motivators using a Motivational Map™ Profile.
Delve into diagnostics that explore your underlying leadership beliefs, skills, and styles. This initial phase sets a personalised foundation for your transformative journey.
PREPARATION
Unravelling Leadership Secrets
Core Concepts: Dive into Explicitness, Positive Regard, and Reinforcement Theory.
Step 1 - Visioning: Master the art of creating and communicating a compelling Vision, aligning it with clear objectives and key results.
WEEK 2
Discovering the Liberating Leadership Approach
Introduction: Unveil the essence of balancing High Support with High Challenge.
The Mirror: Explore Skill V1 and Personal Style to understand how your leadership reflects on your team.
WEEK 1
Mastering Performance Management
Step 2 - Mobilising: Learn to provide clarity and effective feedback, and hone your skills in diagnosing performance issues.
WEEK 3
Addressing Performance Challenges
Step 2 - Mobilising Continued: Navigate the complexities of providing negative feedback, understanding team motivations, and implementing rewards and consequences.
WEEK 4
Refining Your Leadership Style
Step 3 - Developing: Enhance your leadership styles focusing on situational consistency.
Step 4 - Enabling: Empower and delegate effectively, unlocking your team's full potential.
WEEK 5
Integration and Application
Culmination: Bring together your learning in a Delegate Presentation.
Leading Change: Apply your skills and insights to drive effective change in your organisation.
WEEK 6
Meet the Expert:
Susannah Brade-Waring
Susannah Brade-Waring is a seasoned trainer, coach, and business advisor with the real-world experience to back it up. Having helped lead a £10m technology company, she brings practical insights and proven strategies to the Liberating Leadership Programme. Susannah’s guidance goes beyond theory - she’s been where you are and knows how to help you navigate the challenges of today’s competitive landscape with confidence and success.
Why Invest in Leadership?
Today’s business world is evolving faster than ever, and effective management has never been more critical—or more challenging. Many leaders struggle with holding their teams accountable or addressing performance issues, creating a ‘comfortable culture’ where responsibilities pile up on their own shoulders. This not only puts leadership under strain but also risks the long-term success of the business.
Sticking to old ways of working isn’t enough anymore. With digital technology and AI reshaping the competitive landscape, businesses need teams that are adaptable, tech-savvy, and ready to embrace change. Without this, they risk falling behind more agile competitors and losing valued clients and employees to forward-thinking organisations.
Now is the time to ensure your business—and your team—are ready to thrive in a fast-moving, ever-changing environment.
Hear from Other Leaders & Managers
We are endorsed by industry leaders like Caspian One, Dutton Gregory, BCHA, and many more.
Hear from more of our Happy Clients.
Upcoming Open Programmes
This 6-week programme features weekly 2.5-hour workshops designed to fit into busy schedules. Sessions are held online via Microsoft Teams and carefully planned to avoid school holidays, ensuring maximum flexibility and convenience.
We also offer bespoke in-house programmes tailored to your business needs, delivered on-site or online. Please get in touch!
Ready to Develop Your Leadership Potential?
Take the next step in building your leadership and management skills. The Liberating Leadership Programme is designed for ambitious professionals looking to grow their confidence, effectiveness, and impact.
Prefer to talk now? Call us directly at 01202 985112 – we’d love to hear from you.
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What is the Liberating Leadership Programme?The Liberating Leadership Programme is an award-winning, interactive leadership development course designed to help aspiring or existing leaders become more confident, capable, and authentic in their leadership roles.
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Who is the Liberating Leadership Programme for?The Liberating Leadership Programme is perfect for business owners, managers, team leaders, and aspiring leaders who want to improve their leadership skills and drive organizational success.
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How is the programme structured, and how long does it last?The programme consists of six weekly 2.5-hour online workshops, with additional resources and support materials provided throughout the course. You will have a one-to-one coaching session before you start the programme that will help you to develop personal goals and a vision for what benefits you will gain. There are also four diagnostics that you will need to complete throughout the programme.
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What are the key learning outcomes of the programme?Key learning outcomes include developing a clear vision, effective communication, creating a culture of commitment, managing performance, and mastering assertiveness and feedback. There are a total of 15 skills taught by the programme, alongside powerful tools, diagnostics that reveal your underlying beliefs and skills as a leader, your motivators, and more. In reality, far too much to individually list here! But we can promise that you will feel much more confident and capable in your leadership.
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Is the programme suitable for remote, hybrid, or office-based teams?The programme is suitable for remote, hybrid, and office-based teams, as it is delivered online and can accommodate participants from different locations. If desired, the programme can also be delivered in person at your company premises.
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How is the Liberating Leadership Programme different from other leadership development courses?The Liberating Leadership Programme is based on 25 years of research and focuses on practical application, using diagnostic tools to identify areas for improvement and teaching 15 essential leadership skills. Unlike most leadership programmes, the programme focuses on giving you a deep understanding of how you lead, and clearly shows you what you need to do to improve as a leader, and how. This gives you much greater confidence in yourself as a leader, and capability in leading your team.
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What tools and resources are provided as part of the programme?The programme provides four diagnostic tools, a comprehensive 72-page workbook that will give you a clear reminder of what you learned, and multiple tools and resources that you can implement directly with your team, such as the Performance Navigator Tool which makes identifying and fixing performance issues much simpler. You will also gain ongoing access to an online learning platform for access to videos about the skills taught by the programme.
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What qualifications or certifications will I receive upon completing the programme?Upon completing the programme, participants receive a certificate of completion that they can proudly display to demonstrate their achievement.
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How much does the Liberating Leadership Programme cost, and what payment options are available?For pricing and payment options, please contact us directly, as costs may vary depending on the specific offering or group rates. We do accept payments spread over multiple instalments. We also offer discounted rates for charitable organisations.
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Are there any prerequisites or requirements to join the programme?There are no prerequisites or requirements to join the programme, as it is designed for leaders at all stages of their career journey.
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How do I sign up for the Liberating Leadership Programme?To sign up for the Liberating Leadership Programme, visit our contact page and fill in the form, or get in touch with us directly for more information. Give us a ring on 01202 985112, or email us at heath@aspirinbusiness.com.
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Can I access the programme materials after completing the course?Yes, participants will have access to the programme materials even after completing the course, ensuring they can continue to apply their learnings and develop their skills.
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Can the programme be customized or adapted for my organization's specific needs?Part of the power of our Liberating Leadership Programme is in its consistency and ability to quickly bring its benefits to organisations of all sizes, across all industries. This means that we generally don't modify the contents of the programme. However, please give us a call on 01202 985112 or send us a message via our contact page, as we would be happy to discuss your needs. We do offer tailored programmes, team workshops, and more!
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Who facilitates the Liberating Leadership Programme, and what are their qualifications?The lead facilitator of the Liberating Leadership Programme is Susannah Brade-Waring. Susannah is the Managing Director of Aspirin Business Solutions, and a Master Practitioner of the Liberating Leadership Programme. She is a highly accomplished and experienced business coach, with over 20 years in the industry. Before that, she has deep experience in operations, HR, Finance, and more, and helped bring an organisation from a start-up to an eventual £10 million management buyout. Susannah has been accredited by The Coaching Academy, she is one of five Senior Practitioner of Motivational Maps globally, a Mindshop Expert, and is a Mental-Health First-Aider.