Become the kind of manager your team actually wants to follow
Liberating Leadership is a practical, research-backed six-week programme that helps managers lead with more clarity, confidence and impact, so teams know what is expected, perform better, and feel supported to grow.
Open online cohorts and in-house delivery available.
"Fantastic, practical training that's genuinely changing how our business operates. You are certainly one of the select trusted advisers that we have. A trust earned and not casually distributed!"
Matthew Fretten, Managing Director
Frettens Solicitors
Trusted by 250+ Managers & Leaders
Why managers need this
Most managers were promoted because they were good at their job, not because anyone taught them how to lead people well.
So they default to avoidance.
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They avoid difficult conversations.
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They avoid clarity because they worry it will feel harsh.
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They avoid delegation because they fear standards will drop.
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They avoid tackling underperformance because they do not want conflict.
The trouble is, avoidance still becomes a management style.
And that costs more than most businesses realise.
It shows up in staff turnover, wasted time, team friction, unclear expectations, poor morale, and talented people quietly disengaging.
Liberating Leadership helps managers replace guesswork with a practical framework they can use straight away, so they can lead with high challenge, high support, and far more confidence.
Meet Your Guide: Susannah Brade-Waring
The Business Leader Who's Been Where You Are
Susannah has been where many leaders find themselves - carrying responsibility, solving people problems, and firefighting instead of leading.
After helping to scale a business to a £10 million turnover, she built Aspirin Business Solutions to help leaders deal with the preventable headaches that get in the way of strong teams and enjoyable work.
She is a Master Practitioner of Liberating Leadership, a Senior Practitioner of Motivational Maps®, and an accredited coach with more than 20 years of experience supporting leaders across sectors.
Her style is practical, clear and down to earth.
The goal is not to turn people into a copy of someone else's leadership style.
It is to help them understand who they want to be as a leader, and give them the tools to lead that way with confidence.
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Master Practitioner of Liberating Leadership
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Senior Practitioner of Motivational Maps®
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Accredited coach with 20+ years experience
"It’s a privilege to be trusted with our clients’ growth. We’re committed to creating enjoyable, useful, and lasting solutions because we know what it’s like to need them."
What you will cover
The Liberating Leadership Programme is not generic leadership theory. It is a structured six-week programme focused on the moments that make or break day-to-day management - clarity, feedback, delegation, performance, motivation, and leading through change.
Across six weekly 2.5 hour workshops, participants build the mindset, tools and confidence to lead well in real situations, and start practically implementing what they've learned from week one.
WEEK 1
The Liberating Leader's Mindset
Discover the High Challenge, High Support model and gain clarity on your personal leadership style.
WEEK 2
Creating Vision & Clarity
Learn to create a compelling vision your team will buy into and communicate expectations with confidence.
WEEK 3
Performance Diagnostics & Feedback
Learn to diagnose performance issues like a pro and master the art of giving effective feedback.
WEEK 4
Handling Difficult Conversations
Navigate challenging conversations with confidence and learn to motivate your team and manage underperformance.
WEEK 5
Delegation & Empowerment
Master the art of effective delegation, adapt your leadership style, and empower your team to take full ownership.
WEEK 6
Leading Through Change
Learn to confidently lead your team through change and build a sustainably high-performing culture.
Everything You Get in the Programme
45-Minute 1-to-1 Onboarding Session
Including reviewing your Motivational Map®
72-Page Comprehensive Workbook
Track your learning, plus tools and templates for immediate use
30-Minute 1-to-1 Vision Creation Coaching Session
Craft compelling team visions and get the support to achieve them
Online Video library of 15 core skills
Refresh your knowledge anytime via short skill-up videos
4 Leadership and Motivation Diagnostics
Identify your leadership strengths, gaps, and motivations
Weekly 2.5-Hour Interactive Workshops
Live training with other managers and leaders
30-Minute 1-to-1 Coaching Session
Focus on your team's performance, or catch up on a missed workshop.
Feedback & Performance Frameworks That Work
Give feedback that drives improvement and creates change
Personal Development Roadmap
A customised plan for your growth, co-created with your coach
The Performance Navigator Tool
A Simple framework for dealing with performance issues
Graduation Talks From Each Participant
An impactful way to finish your programme.
Option for Senior Leaders to Loop-In
Share participants' Training Needs and their Motivational Maps results.
People are not dropped into a workshop and left to figure it out alone. They are supported from the start, challenged throughout, and equipped with tools they can use immediately.
Proven Results that Speak for Themselves
100%
Saw Increased Confidence & Self-Belief
100%
Saw Renewed Motivation & Purpose
96%
Saw Improved Team Collaboration & Morale
76%
Saw Enhanced Delegation & Responsibility
Based on a random sample analysis of 50 Liberating Leadership Programme Participants over 3 years.
Hear from Other Leaders & Managers
We are endorsed by industry leaders like Caspian One, YMCA, Frettens Solicitors, Dutton Gregory, BCHA, Cornwall Housing, and many more.
"The liberating leadership course by Aspirin is a game changer. They make you understand your own behaviours and ways of reacting. I have benefited so much from what I have learned and thankfully so have my team.
Thank you all so much."
Briony Brown, Senior Practitioner
Bournemouth Churches Housing Association
"Truly enlightening. It has changed the way I think and work and I'm sure it will continue to do so throughout my career. Susannah has a skill for making each element understandable and relatable. I plan to use all I've learned going forward, and would recommend this course to anybody wanting to learn more about management of people."
Taylor Smith, Manager
A-One Insurance Group
"Susannah is an extremely knowledgable lady, the sessions were relaxed and you felt comfortable asking any question. I have developed as a person not only in my working environment but in my personal life, she has given me valuable life skills which I use everyday. I would definitely recommend."
Helen Freeman, Field Service Manager
Courtney Thorne
"An exceptional and meaningful learning experience. Susannah’s engaging and inclusive style creates a safe space to explore your leadership identity. The course is well-structured, immediately applicable, and perfectly balances proven frameworks with interactive learning to help you develop leadership capability that drives real, meaningful impact."
Neal Edmonds, Head of Repairs Service
Cornwall Housing
Hear from more of our Happy Clients.
Clear Pricing & Flexible Options
Flexible options available:
Online or in‑house delivery, fast‑track 2‑day intensives, and group discounts; join an open programme alongside managers from other organisations (capped at 1–2 per company). Additional costs and/or minimum numbers apply for in-person delivery. Contact us directly to discuss your personal requirements.
100% Money-Back Guarantee
We want you to feel completely confident about joining.
If you decide it’s not for you at any time before starting your third workshop, we’ll give you a full refund - no questions asked.
(Some reasonable terms and conditions apply, of course.)