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Podcast & Media Appearances

Susannah is a self-made leader and manager with first-hand experience of growing a business. As Finance and HR Director, she helped take a start-up to more than £10 million turnover and supported the business through a successful Management Buyout.

For the past 15 years, she has specialised in People and Culture Development and has become a global expert in motivation.

Today, Susannah leads Aspirin Business Solutions, a multi-award-winning family business working with ambitious, big-hearted organisations, particularly those operating in highly regulated industries. Clients include the property maintenance divisions of John Lewis and Waitrose, social and supported housing providers, charities and solicitors, with the occasional accountant thrown in too.

Podcast Appearances

Who's Your Captain?

August 2026

The Confident Manager

What does it really take to become a confident manager?

In this episode, Mark Francis sits down with Susannah Brade-Waring, MD & People Development Specialist at Aspirin Business Solutions Ltd, to discuss practical leadership, building confidence, motivating teams, and why great managers are made through curiosity, not perfection. Drawing from her journey of teaching herself finance, HR, and leadership while helping grow a technology company to a successful management buyout, Susannah shares the lessons that shaped her career and inspired her upcoming book, The Confident Manager.

The Atomic Impact Podcast

June 2026

Leadership, Motivation and Resilience with Susannah Brade-Waring

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Susannah Brade-Waring, owner of Aspirin Business Solutions and Motivated Performance, about the lessons she has learned from nearly two decades in business. Susannah shares the importance of investing in coaching, staying true to your strengths, embracing digital innovation, and building meaningful relationships that help navigate both business and personal challenges. She also discusses resilience, motivation, leadership development, and how creating the right support network can make all the difference during difficult times.

Association for Coaches Podcast

February 2025

How Motivational Maps Can Empower Individuals and Teams

Ever wondered what truly drives you and your team? Dive into the world of Motivational Maps with host Claudia Day and her guest, business motivator, Susannah Brade-Waring to explore how this powerful tool can transform the way individuals and teams understand what fuels motivation and how to harness it for success. Susannah shares her journey into leadership and team coaching and why she is passionate about understanding motivation.

Bluebird Care Podcast

October 2024

Your Changing Role – From Family Member to Family Carer

Melanie and Susannah talk about how Susannah balances her career with the growing demands of family life, including stepping into the role of a family carer and navigating the shift in dynamics. They discuss finding the right work-life balance, Susanna's personal experience as a carer, and how this role can affect health, well-being, self-care, and the journey to recovery.

Dorset Growth Hub Podcast

January 2022

5 Things I Know Now

Susannah join the Dorset Growth Hub Podcast to share the 5 things she knows now having seen her business through thick and thin, with a focus on emotional intelligence, relationship building, and being selective in the technological innovation you adopt.

Impromptu Business Chat

August 2021

The Top Way to Motivate and Engage Your Team

In this episode, Susannah talks about how she motivates and engages her own team, and how she uses powerful tools and strategies to enable her clients to do the same. She acknowledges how motivations are linked to beliefs, and are therefore fluid and change depending on your situation. Everyone has "stuff" going on that can affect what motivates you, and it is important to acknowledge and reflect on it.

Self Belief Unsquashed

May 2021

Understanding Your Motivation

Trusted business advisor Susannah Brade-Waring understands just how complex and crucial being motivated is to us as humans - and us in business. We delve beyond Maslow and climb 9 layers of a motivational pyramid. Are you missing any out to your detriment? Listen and learn.

The Authentic Advisor, Mindshop

December 2020

Profiling Tools for Advisors

There are a multitude of business and personal profiling tools out there, with 25 years' experience in the market, Susannah Brade-Waring, Managing Director of Aspirin Business Solutions, UK talks to Mindshop's Managing Director James Mason about why she selects particular profiling tools over others, the benefits they provide and how best to integrate them as part of a wider advisory business model.

The Colour Works Podcast

May 2020

Motivation and the Importance of Motivating Your Team

Trusted business advisor Susannah Brade-Waring understands just how complex and crucial being motivated is to us as humans - and us in business. We delve beyond Maslow and climb 9 layers of a motivational pyramid. Are you missing any out to your detriment? Listen and learn.

The Reluctant Leader Podcast

March 2019

The Difference Between Management & Leadership

Susannah Brade-Waring, a Finance Director turned coach and consultant, and host Mark discuss the differences between leadership and management, emphasising the importance of balancing both roles. Susannah shares her journey from finance to consultancy, highlighting a pivotal moment where she realised the need to engage people for effective leadership. They explore various management and leadership styles, the importance of two-way communication, employee engagement, and the challenges faced by both large corporates and small family businesses. Susannah concludes with actionable tips for reluctant leaders, focusing on the use of processes, the significance of investing in team engagement, and leveraging management development to build a dream team.

Why Listen?

Susannah’s media appearances aren’t just about sharing theory—they’re about real-world solutions. Her practical advice, delivered with warmth and built on decades of experience, has helped numerous leaders and teams to overcome obstacles and achieve remarkable success. Whether you’re looking to boost engagement, transform your leadership approach, or simply gain a fresh perspective, Susannah’s conversations offer a wealth of actionable insights.

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Get in Touch

If you’re inspired by Susannah’s message and would like to explore how her expertise can shine on your podcast or help your business, get in touch with us today. We’d love to hear your thoughts and discuss opportunities for collaboration, speaking engagements, or a tailored coaching session.

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