Our Team

With backgrounds as business leaders, we take a very practical approach to business growth, blending both the high-level strategy with the day to day operations. We also integrate both people and processes to support implementation and create long-term repeatable results.

Then, we distil our knowledge into bite-size chunks and user-friendly models, so our clients get the results they want without losing focus of their day to day priorities of performance, productivity and profits. Essentially we develop business growth strategies and teams that deliver.

Our clients’ industries include accounting, construction, dentistry, distribution, engineering, guardianship, facilities management, funeral directors, IT support, landscape design, leasing, manufacturing, media, repair and veterinary.

As business growth facilitators and coaches,

we specialise in supporting owner managed businesses around Dorset and, at a national level, with the

John Lewis Partnership and the Aster Group.

Our expert team

Susannah Brade-Waring, MSc, BSc (Hons)

Managing Director, Business Growth Facilitator, and Coach

Susannah was the Finance Director of an SME, helping to build the company from start-up to over £10m turnover and through a successful Management Buy Out.

Susannah’s key role is to ensure our clients achieve significant and lasting results through our work, and to design and deliver many of the coaching solutions. Susannah’s also responsible for the philosophy and strategy of the business, ensuring it’s strong in finances, focus, resources and passion. Susannah is a qualified coach, Senior Practitioner in Motivational Maps and an accredited Clarity4D Practitioner.

Susannah lives in Broadstone, Dorset with her husband of over 20 years, Heath, and their children. When she’s not working you’ll find Susannah reading, cycling and enjoying good food with friends and family.

Heath Waring

The TeamWeaver 

Heath's motivated by bringing people together to weave collaborative relationships between customers, peers and our team.

Heath’s key role is leading our Support Crew and managing our product offering of Motivational Maps, Clarity4D and online learning.

With over 30 years’ experience in sales, proposals and key account management, Heath’s passionate about delivering great service to both our clients and our team of over 150 global Motivational Map Practitioners.

Heath’s greatest loves are family, food and mountain biking. At weekends, you’ll either find him in the kitchen creating tasty dishes or cycling around the Dorset coast on his beloved mountain bike (usually with friends, food and a few beers).

Janell White
Associate Trainer and Facilitator

Prior to joining our team as an Associate, Janell was the Vice President of HR within the Aviation sector, where she implemented People strategy, managed organisational change programmes and coached managers to become more effective leaders. With nearly 20 years’ experience in HR, Janell has worked at both operational and strategic levels within the Engineering, Manufacturing, Hospitality and Services industries.

Janell delivers some of our leadership and management programmes and works alongside Susannah to support our clients to become more effective leaders. She is a Licensed Hogan Psychometric and Motivational Maps Practitioner and Chartered member of the CIPD.


Janell is originally from South Africa and is a keen Springbok rugby supporter. She is married to Craig and they have a young daughter, Mikayla. When she is not working, Janell enjoys spending time with her family, walking, reading and preparing food to enjoy with friends and family.

Leanne Turner
Personal Assistant

Leanne works as Personal Assistant to the Directors of Aspirin Business, providing hands-on support to run and grow the business as well as look after existing customers. She is also an accredited Adult and Youth Motivational Maps Licensed Practitioner. 


Leanne’s highly experienced in helping businesses grow and over 15 years in Customer Service. Leanne’s last role was Head of Business Retention and Customer Services for a global IT Security company.  In May 2020 Leanne took the decision to change career paths by starting her own Personal Assistant business, and help her partner grow his business. She’s thoroughly enjoying the variety and new opportunities provided by her new career.


Leanne is Dorset born and bred and lives with her partner, Jay, and her two daughters Lacey & Sofia who keep her busy. In her spare time she enjoys crafting, baking amazing cakes and spending time with her family and friends.

Kyle Brade-Waring, BSc

The Digital Overlord

Kyle governs the digital side of the business; from website design and deployment, to video creation and editing for marketing materials for Aspirin Business and Motivated Performance. 

Kyle recently completed a Biological Sciences degree at the University of Brighton, researching bioartificial liver support systems, devices that function like dialysis machines for the liver. Now, he is a full-time member of the team.

Kyle grew up in Mansfield, moving to Dorset with his family in 2010. He spent a year in East Asia, volunteering in schools in Malaysia and Cambodia, and now lives in Brighton with his partner, Georgia, and their hamster, Persimmon.

Jan Feeley, MSc

Aspirin's Expert in Clinical Psychology

Jan is our resident psychologist, having recently completed a Master's in Clinical Psychology, and has worked with clients as topics such as relationships, burnout, and motivation. With the Aspirin team, he has spent time article writing, Motivational Mapping, and having key discussions around wellbeing.

Recently, Jan completed a Master's in Clinical Psychology, and over the years he has worked with countless clients on topics such as relationships, stress, low mood, and motivation. He is also a member of the British Psychological Association, and is a Licensed Practitioner of Motivational Maps.

After living in both the Netherlands and Germany, Jan has now returned to the South of England and is excited to continue coaching people through tough times, promoting wellbeing, and supporting communities. When not working, Jan likes to train in karate, dance, and spend time with the team!

What Motivates Us?

As a team, our #1 motivator is searcher, creating purpose and making a difference.

That’s why we're driven to make a positive impact in our world, by achieving great things together in business.

We believe in the importance of these three factors:

The satisfaction of achieving, of getting stuff done, of stretching and succeeding.

The motivation of contributing to something greater than we could do alone.

The fulfilment of working together as a team, with support, skills, ideas, and energy.

That’s why we challenge, empower and enable our clients. We encourage them to superstretch, we challenge their thinking and beliefs, we help them understand just how much they CAN do, and help them do it and enjoy it. We’re part of their team, all the way.

Why? Because when people feel great about who they are, what they do and the contribution they make – it creates a huge amount of positive energy that they share with their colleagues, customers, suppliers AND families – and that makes us feel great!

Contact Us
email: heath@aspirinbusiness.com
tel: 01202 801187
Aspirin Business are business coaches and Senior Practitioners of Motivational Maps based in Dorset, United Kingdom
"Susannah’s ability to gain the team’s trust and establish the essence of our business, has enabled us to create a clear strategy everyone will work together to achieve."
Andrew Davies
Managing Director
Synergy Farm Health
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