top of page

Our Team

With backgrounds as business leaders, we take a very practical approach to business growth, blending both the high-level strategy with the day to day operations. We also integrate both people and processes to support implementation and create long-term repeatable results.

Then, we distil our knowledge into bite-size chunks and user-friendly models, so our clients get the results they want without losing focus of their day to day priorities of performance, productivity and profits. Essentially we develop business growth strategies and teams that deliver.

Our clients’ industries include accounting, construction, dentistry, distribution, engineering, guardianship, facilities management, funeral directors, IT support, landscape design, leasing, manufacturing, media, repair and veterinary.

As business growth facilitators and coaches,

we specialise in supporting owner managed businesses around Dorset and, at a national level, with the

John Lewis Partnership and the Aster Group.

Our expert team


Susannah Brade-Waring, MSc, BSc (Hons)

Managing Director, Business Growth Facilitator, and Coach

I created Aspirin Business 12 years ago to make a bigger difference, especially in family and employee-owned businesses. Along the way, we've been blessed to work with incredible people in incredible organisations - developing future leaders, building management teams and liberating leaders to enjoy more professional and personal success.

I’m still passionate about what we do and the difference we make for our clients. I’m told I’m honest, organised, insightful, empathetic and strategic.

My work is largely strategic, energising and equipping business leaders, HR Professionals and coaches to build stronger businesses and teams. This reflects my experience as an agile, problem-solver and business leader of a technology SME, which I helped grow from start-up to sale (MBO).

As both a Non-exec Director and chair of our business leaders’ group, I coach leaders to create more business and personal success. I particularly love working with family businesses on their succession planning, retirement and exit. I also train coaches and HR Professionals to understand what makes people tick and create more personal and professional success for their clients through motivation.

I love learning and making complexity simple, which our clients enjoy and value. I’m a qualified coach and Business Advisor, Mental Health First Aider, Liberating Leadership trainer and Clarity 4D Practitioner, and a guest lecturer for Portsmouth University on leadership behaviour. I’m also a Senior Practitioner for Motivational Maps, operating at the highest level (1 in just 5 globally).

When I’m not working, I enjoy yoga, painting and mountain biking (preferably in warm dry weather) with my husband and business partner, Heath, and being with our wonderful family and friends including our two wonderful boys.

Quite simply, I Iove helping people live happier more fulfilling lives and that I get to do that every day. That's why I'm sometimes called 'The Business Motivator' or 'Sue' (both are fine).

Heath Waring

The TeamWeaver 

Heath's motivated by bringing people together to weave collaborative relationships between customers, peers and our team.

Heath’s key role is leading our Support Crew and managing our product offering of Motivational Maps, Clarity4D and online learning.

With over 30 years’ experience in sales, proposals and key account management, Heath’s passionate about delivering great service to both our clients and our team of over 150 global Motivational Map Practitioners.

Heath’s greatest loves are family, food and mountain biking. At weekends, you’ll either find him in the kitchen creating tasty dishes or cycling around the Dorset coast on his beloved mountain bike (usually with friends, food and a few beers).

Janell Team Photo

Janell White
Associate Trainer and Facilitator

Prior to joining our team as an Associate, Janell was the Vice President of HR within the Aviation sector, where she implemented People strategy, managed organisational change programmes and coached managers to become more effective leaders. With nearly 20 years’ experience in HR, Janell has worked at both operational and strategic levels within the Engineering, Manufacturing, Hospitality and Services industries.

Janell delivers some of our leadership and management programmes and works alongside Susannah to support our clients to become more effective leaders. She is a Licensed Hogan Psychometric and Motivational Maps Practitioner and Chartered member of the CIPD.


Janell is originally from South Africa and is a keen Springbok rugby supporter. She is married to Craig and they have a young daughter, Mikayla. When she is not working, Janell enjoys spending time with her family, walking, reading and preparing food to enjoy with friends and family.


Kyle Brade-Waring, BSc

The Digital Overlord

Kyle governs the digital side of the business; from website design and deployment, to video creation and editing for marketing materials for Aspirin Business and Motivated Performance. 

Kyle recently completed a Biological Sciences degree at the University of Brighton, researching bioartificial liver support systems, devices that function like dialysis machines for the liver. Now, he is a full-time member of the team.

Kyle grew up in Mansfield, moving to Dorset with his family in 2010. He spent a year in East Asia, volunteering in schools in Malaysia and Cambodia, and now lives in Brighton with his partner, Georgia, and their hamster, Persimmon.

Jan Feeley, MSc

Aspirin's Expert in Clinical Psychology

Jan is our resident psychologist, having recently completed a Master's in Clinical Psychology, and has worked with clients as topics such as relationships, burnout, and motivation. With the Aspirin team, he has spent time article writing, Motivational Mapping, and having key discussions around wellbeing.

Recently, Jan completed a Master's in Clinical Psychology, and over the years he has worked with countless clients on topics such as relationships, stress, low mood, and motivation. He is also a member of the British Psychological Association, and is a Licensed Practitioner of Motivational Maps.

After living in both the Netherlands and Germany, Jan has now returned to the South of England and is excited to continue coaching people through tough times, promoting wellbeing, and supporting communities. When not working, Jan likes to train in karate, dance, and spend time with the team!

Jan Feeley Photo

What Motivates Us?

As a team, our #1 motivator is searcher, creating purpose and making a difference.

That’s why we're driven to make a positive impact in our world, by achieving great things together in business.

We believe in the importance of these three factors:

The satisfaction of achieving, of getting stuff done, of stretching and succeeding.

The motivation of contributing to something greater than we could do alone.

The fulfilment of working together as a team, with support, skills, ideas, and energy.

That’s why we challenge, empower and enable our clients. We encourage them to superstretch, we challenge their thinking and beliefs, we help them understand just how much they CAN do, and help them do it and enjoy it. We’re part of their team, all the way.

Why? Because when people feel great about who they are, what they do and the contribution they make – it creates a huge amount of positive energy that they share with their colleagues, customers, suppliers AND families – and that makes us feel great!

bottom of page