Our Expert Team
With backgrounds as business leaders, we take a very practical approach to business growth, blending both the high-level strategy with the day to day operations. We also integrate both people and processes to support implementation and create long-term repeatable results.
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Then, we distil our knowledge into bite-size chunks and user-friendly models, so our clients get the results they want without losing focus of their day to day priorities of performance, productivity and profits. Essentially we develop business growth strategies and teams that deliver.
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Our clients’ industries include accounting, construction, dentistry, distribution, engineering, guardianship, facilities management, funeral directors, IT support, landscape design, leasing, manufacturing, media, repair and veterinary.
Susannah Brade-Waring
MSc, BSc (Hons)
Managing Director, Business Growth Facilitator, and Coach.
I created Aspirin Business in 2007 to make a bigger difference, especially in family and employee-owned businesses. Along the way, we've been blessed to work with incredible people in incredible organisations - building strong businesses, developing confident and capable leaders, and creating motivated teams. All with the goal of helping our clients enjoy more professional and personal success.
I’m still passionate about what we do and the difference we make for our clients. I’m told I’m honest, organised, insightful, empathetic and strategic.
My work is largely strategic, energising and equipping business leaders, HR Professionals and coaches to build stronger businesses and teams. This reflects my experience as an agile, problem-solver and business leader of a technology SME, which I helped grow from start-up to sale (MBO).
As both a Non-exec Director and chair of the Aspirin Business Gym (our business leaders’ group), I coach leaders to create more business and personal success. I also train coaches and HR Professionals to understand what makes people tick and create more personal and professional success for their clients through motivation.
I love learning and making complexity simple, which our clients enjoy and value. I’m a qualified coach and Business Advisor, Mental Health First Aider, Liberating Leadership Master Practitioner, Clarity 4D Practitioner, and a guest lecturer for Portsmouth University on leadership behaviour. I’m also a Senior Practitioner for Motivational Maps, operating at the highest level (1 in just 6 globally).
When I’m not working, I enjoy yoga, painting and mountain biking (preferably in warm dry weather) with my husband and business partner, Heath, and being with our wonderful family and friends including our two wonderful boys.
Quite simply, I love helping people live happier more fulfilling lives and that I get to do that every day. That's why I'm sometimes called 'The Business Motivator' or 'Sue' (both are fine).
Heath Waring
The Team Weaver
I co-founded Aspirin Business Solutions in 2007 with my partner, Susannah, to create a real impact in the business world, particularly in family and employee-owned businesses. My passion lies in fostering robust relationships and ensuring operational excellence across our product offerings, which include Aspirin's Leadership Gym, the Liberating Leadership Programme, and Motivational Maps, among others. My aim is always to deliver the highest quality to our clients and to ensure our operations run seamlessly.
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With over three decades in sales, proposals, and key account management, I understand the critical importance of stellar service and am dedicated to ensuring both our clients and our extensive network of over 150 Motivational Map Practitioners receive the best support possible.
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Outside of work, family is my cornerstone. I relish the time spent exploring new culinary delights in the kitchen, which speaks to my love of creating and sharing. Mountain biking along the scenic Dorset coast offers me a wonderful escape, where I combine my love for the outdoors with social gatherings featuring good friends, great food, and the obligatory cold beer.
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I'm always open for a chat, be it about our solutions or sharing a favourite recipe. Feel free to reach out any time. Thank you for taking a moment to learn more about me.
Kyle Brade-Waring,
BSc (Hons)
The Digital Overlord
Hello, I'm Kyle, affectionately known as the Digital Overlord at Aspirin Business Solutions and Motivated Performance. Since 2014, I've had the privilege of managing our digital presence, from maintaining our website to producing captivating video content. My journey with Aspirin went full-time in 2021 after completing my degree in Biological Sciences at the University of Brighton, where I specialised in the intriguing field of bioartificial liver support systems.
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Originally from Mansfield, I moved to the beautiful county of Dorset with my family in 2010. My passion for exploration led me to spend a year volunteering in schools across Malaysia and Cambodia, an experience that deeply enriched my perspective.
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Now based in Brighton, I share a home with my wonderful partner, Georgia, and our charming hamster, Toast — yes, he's as endearing as his name suggests!
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Professionally, I spearhead our marketing efforts, creating everything from engaging social media posts and email newsletters to our website and promotional materials. I take pride in my role as a strategist, actively participating in shaping our business strategy and product development to ensure we continue to offer top-tier services.
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If you’re ever curious about digital strategy or just want to exchange some quirky hamster care tips, feel free to get in touch. I’m always up for a chat!
Jan Feeley,
MSc, BSc (Hons)
Expert in Clinical Psychology
Hello, I’m Jan, the resident psychologist and wellness guru at Aspirin Business Solutions. With a Master's degree in Clinical Psychology, my professional journey has been deeply rewarding, enabling me to assist clients in navigating complex challenges such as relationships, stress, and motivation.
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Since 2020, I have been proud to extend my expertise as a full-time psychological therapist at iTalk, an esteemed NHS-affiliated organisation. My role with Aspirin Business has been multifaceted, including writing insightful articles and conducting deep dives into Motivational Mapping. Wellness and wellbeing are passions of mine, and I relish the opportunity to engage in meaningful discussions on these topics with my colleagues.
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I proudly hold a license in Motivational Maps and am a member of the British Psychological Society. Originally from the Netherlands and Germany, I have found my way back to the enchanting South of England, where I continue my mission of coaching and supporting individuals and communities through life’s complexities.
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Outside the realm of psychology, I am an avid karate enthusiast and enjoy dancing. I also cherish spending quality time with my remarkable team.
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If you’re ever looking for guidance on mental wellness or perhaps a few karate pointers, don’t hesitate to reach out. Together, let’s strive for a happier, healthier world!
What Motivates Us?
As a team, our #1 motivator is Searcher - creating purpose and making a difference.
That’s why we're driven to make a positive impact in our world, by achieving great things together in business.
We believe in the importance of these three factors:
1. The satisfaction of achieving, of getting stuff done, of stretching and succeeding.
2. The motivation of contributing to something greater than we could do alone.
3. The fulfilment of working together as a team, with support, skills, ideas, and energy.
That’s why we challenge, empower and enable our clients. We encourage them to superstretch, we challenge their thinking and beliefs, we help them understand just how much they CAN do, and help them do it and enjoy it. We’re part of their team, all the way.
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Why? Because when people feel great about who they are, what they do and the contribution they make – it creates a huge amount of positive energy that they share with their colleagues, customers, suppliers AND families – and that makes us feel great!
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So, are you ready to unleash your potential and ride the waves of positivity?
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Click the button below and let’s create ripples of positive change, together. Your future self will thank you. 🌟