• Susannah Brade-Waring

Why Culture Eats Strategy in Dorset!



Ian Girling, Chief Executive of DCCI, recently joined Aspirin Business Leaders’ Academy to explore why 60% of leaders think culture is more important than their strategy (according to a PwC study). Aspirin Business was formed in 2008, by Susannah Brade-Waring to take the headaches out of growing and managing successful business. Their Academies bring together leaders and managers to learn, share and encourage each other in this pursuit.

A number of organisations including Waitrose, Poole Housing Partnership, ESET and Douch Family Funerals, came together recently to explore how change is affecting organisations of all size and type.  Together they discussed and shared ways to change their culture (aka – the way things are done around here), and how to adapt their leadership and management styles for each individual and situation.  And they had fun developing their abilities to coach and ask great questions – all skills essential for managing change.

” I thoroughly enjoyed the morning session (including my interview!) and found it very useful share thoughts and ideas around the importance of culture. This is an area that I find extremely interesting and where I have tried to focus in my own role as Chief Executive of Dorset Chamber. It was a very informative and interesting morning.”  Said Ian

Susannah explained.

“Being a leader and manager can be tough and lonely, and I love seeing our leaders generously share insights from their own lives and organisations to help each other – both inside and outside of the Academy. We really enjoyed having Ian with us and our members appreciated the insights Ian provided of the challenges and opportunities Dorset business are facing in 2017. It was a great example of the Chamber actively engaging with its community.”
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Aspirin Business are business coaches and Senior Practitioners of Motivational Maps based in Dorset, United Kingdom
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