• Susannah Brade-Waring

Motivation: Stick? Carrot? Or is there a third option?



As a former Finance Director I bring an unusual insight into motivation. In my quest to build a strong and highly profitable business, I loved direction, clarity, structure and processes. We’d become ISO accredited in Quality, Environmental and Health & Safety, and had excellent Business Operating Systems. But even I eventually realised that authority, financial controls, stick and carrot only get you so far. I found ourselves creating more processes to catch out the people who weren’t complying – before realising I just need to understand why.


Wasn’t it Einstein who said the definition of insanity is to ke