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  • Writer's pictureKyle Brade-Waring

Aspirin Business Academy – a very ‘productive’ day for business leaders

“If you want to see tangible improvements in productivity, profitability, innovation and customer service then focus on creating conditions for employees to be engaged & motivated.”

That was the call to action at Aspirins’ first Business Leaders Academy of 2017, attended by senior business leaders and managers from a wide range of organisations, including DNPR, ESET, IEC Engineering, Quest Guardians, Volsen and Waitrose.

ONS figures for 2015 showed productivity at 18 percentage points lower than the rest of the G7 group of leading economies and 30 percentage points lower than the US.

However, attendees heard how research across the globe proved that organisations with high employee engagement & motivation levels regularly outperform those which don’t in this vital area of business – by a similar figure of 18%!

They also see improved performance in profitability, quality, safety & customer satisfaction.

Mark Potter, Operations Manager at Waitrose, fed back

Thanks for a brilliant morning. The content was good and challenging to the mind set – but most of all, it was great to network with external companies and like-minded people.

‘Motivated Performance’ defined as “How business leaders engage & motivate their people for mutual success & exceptional performance” was the core message of the Academy, which focused on understanding how to create Motivated Performance and what gets in its way.

After exchanging their views and experiences of performance management and the effectiveness of performance reviews participants watched a live interview on stress in the workplace with Stress Management Practitioner, Paula Thompson of Stress Right, before being challenged to reflect on four areas: How engaging are your managers? How clear and engaging is your company’s story? How listened to are your employees & how well do you ‘walk your talk’?

The Academy was hosted at the beautiful Wimborne offices of Lester Brunt Wealth Management.  Principal, Martin Brunt, reflected

We recognise the value of engaged & motivated employees – in a fast changing and competitive environment it’s people that make the real difference to business success. It was fascinating & inspiring to hear how Motivated Performance is key in this area.

Aspirin Business’s network of clients across the UK also includes Aster Property, Darren Northeast PR, Diverse Abilities, John Lewis Partnership, Shire Leasing, Volsen, Waitrose & many more.

Aspirin Business – Experts in Focus, Motivation & Performance

As business growth facilitators and coaches, we work with ambitious and successful business leaders with big hearts, who want to create more business and personal success for themselves and their teams.

With backgrounds as business leaders, our approach blends high-level strategy with day to day operations – integrating people and process to create long-term repeatable results.


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