Added ValueU for Aspirin Business’s Motivational Mapping Family

February 27, 2018

International coach and engagement specialist Sonia Gavira, of valueU, has successfully completed her training to become a Business Practitioner of Motivational Maps, with Aspirin Business.  This enables Sonia to license and train fellow coaches and consultants, which she’s already started.

Sonia was introduced to Motivational Maps by Susannah Brade-Waring, Managing Director of Aspirin Business and a Senior Practitioner with Motivational Maps.  Susannah explained, “Tools can provide excellent insights for coaches and their clients, and there are many to choose from.  Motivational Maps always seem to ‘hit’ the spot with both coaches and clients – with many coaches finding themselves re-energised by the refreshing style and insights provided by this ISO accredited diagnostic.

Sonia’s trained to be a Licensed Practitioner with Maps first, which we always encourage.  She’s then trained to become a Business Practitioner, further developing her expertise in motivation and co-delivering accreditations with me.  Her enthusiasm and collaborative workstyle are highly motivating, and she’s a great asset to Aspirin’s family of Motivational Map Practitioners.”

Sonia said, “Having worked around the globe in leadership development and engagement projects, I am accredited in many tools. However, having tried Motivational Maps myself and with clients, looking to improve both their personal and business performance, I’ve been impressed.

My clients and I find Motivational Maps provide an accurate window on the motivation of leaders, their teams and their organisations.  They tell you where you get your energy from and what will suck the energy right out of you.  They encourage and enable you to take action.  I’ve already started to train fellow coaches and consultants around the globe, and I know that Motivational Maps will enable them to make an even bigger difference to their clients, and maybe even to themselves.”

Why Top Talent Leave Great Organisations – Susannah’s Story

February 12, 2018

Retaining top talent is a key metric for successful businesses, and for good reason. As a leader, you might not be able to stop your top talent leaving, but my story might help understand some of the motivation behind it.

I’m in the business of transforming lives – the lives of employees, managers and HR professionals. The ability to make such an obvious difference is a privilege but, of course, it wasn’t always like that.

You see … I used to be a Finance Director of a technology business. It was a different way of making a difference, ensuring the business survived and thrived financially and commercially. There was little focus on the emotional health of the business amongst the compliance, legislation and technical standards. And that’s not to say we didn’t care. We did. We were awarded and commended for Investors In People, but we didn’t leverage our care, and left so much potential untapped. That made it harder for everyone, and left me unsatisfied.

In my free time, I received a Distinction for Personal Performance Coaching and read a small library of leadership, management and business books. I applied what I could and, after a successful Management Buy Out of our company, I set up my own business.

Ten years on, our business is thriving. I’d be lying if I said it was easy. It’s the hardest thing I’ve ever done, and the best. We choose what we do and who we do it for. The failures and challenges are entirely our responsibility to manage, and the successes are ours to savour and share. We work with ambitious and big-hearted leaders and HR Professionals, in organisations of all sizes. Our clients include Merlin Entertainments, Waitrose, family businesses and independent coaches. Most are award-winning and all care deeply about both their customers and their team members.

I’d be lying if I said it was easy. It’s the hardest thing I’ve ever done, and the best.

Fundamental to our success has been finding a fantastic product –

Motivational Maps (created by James Sale). In pragmatic terms, this product leverages our most precious resource – time. In emotional terms, it leverages the value we add for our clients because it resonates so deeply and quickly. In business terms, it allows us to be passionate about what we do, love who we work with and have a successful business.

Also fundamental to our success is the need to be customer-centric. We’re not a huge brand with a huge marketing budget that can persuade people they need us. Nor do we provide must-have products and services – like accounting. Instead we have to be aware of our customers’ needs, wants and the challenges and opportunities they’re likely to face – often before they are. We have to deliver both welcome and unwelcome feedback, and so our ability to demonstrate credibility, build trust and long-term relationships is essential. In short – we’ve never worked harder, more innovatively, for longer hours. And we’ve never been as deeply satisfied.

In short – we’ve never worked harder, more innovatively, for longer hours.

And we’ve never been as deeply satisfied.

This life keeps us on our toes, and the ‘game’ never gets boring. It also provides so many examples we can share with our clients and their employees. And that’s one of the ways we transform lives – by walking our talk, by demonstrating it’s possible and by inspiring others to believe in themselves, challenging them, laughing with them and sometimes crying with them. Transforming lives, transforming businesses, transforming communities.

What is True Leadership?

December 1, 2017

It was an honour to write the first guest blog for the DCCI.  My desire to do justice to this question was high, so I ‘asked a friend’.  In fact, I asked nearly everyone I met last week and several I didn’t.  And the answers were surprising, both in content and in consistency.  Virtually everyone from the UK to Australia said the same thing – “true leadership is not about the individual – but what happens around them.”

True leaders put service above self. They transport us to somewhere else in our heads. Everyone around them gets smarter, more capable, and they achieve extraordinary things from ordinary people.

True leadership it seems is a powerful blend of ambition and humility.  Their ambition creates a relentless drive to achieve the best possible results for the greater good, and their humility never lets their ego or personal ambition get in the way and yet is never downtrodden.  A combination that inspires, motivates and drives them and their people to give, be and achieve more than they thought they were capable of.

True leaders possess a clarity of thought, a certainty in what needs to be achieved.  They are slow in planning and fast in implementing – bringing their team aboard early to debate key decisions vigorously, before making the final decision.  They are unafraid to make tough decisions and have difficult conversations – even when it hurts. And yet they will act consistently and fairly with respect and empathy for all.  A true leader can also time travel; they can race ahead to check out the future, and they can walk with someone in pain.

In short – true leaders are hard but fair, great communicators and listeners, trust others and know there is no blame, only learning and ownership.  They are decisive and collaborative, inspire greatness in others and laugh at themselves. They support and challenge, and they attract talent and help them move on.

And the litmus test of a true leader?  It’s the legacy they leave – were they a genius, or a genius maker?

Stephen R Covey said “People are often overworked and underutilised.  Organisations that figure out how to better access the vastly underutilised resource won’t just be more enjoyable places to work; they will outperform their competitors.”

By Susannah Brade-Waring, Managing Director, Aspirin Business

NEW: Developing Strategy in Volatile Times Course

December 1, 2017

Our Learning & Development partners at Mindshop have created a new course, based on the knowledge gained by Mindshop Advisor, Mike Burke’s successful completion of the ‘Strategy in Competitive Markets’ course at the HAAS School of Business, University of California, Berkeley.

We’re looking for three business leaders to trial this 15 module online course.  Each leader must provide us with constructive feedback based on how they applied this course to their business.

You will consider the global impacts of change, including technology, competitive landscape, cost reduction and opportunity.  You’ll learn how to test the strategy, increase the likelihood of successful implementation.  The 15 modules include:  Share of Market Spend, Technology Impact, The Blank Canvas, Future Competitors, Standing out from the pack – Developing your SCA, Global Opportunity, Change Success Model and Measuring and Policing your Strategy.

If want to help Susannah trial this course, get in touch.

Aspirin’s 2017 Roundup

December 1, 2017

Wow! It’s been a very busy time at Aspirin Business in 2017.  Over the past few months, we’ve created and hosted the UK Conference for Motivational Maps, repositioned the business, updated our brand and launched a new website.   And of course, continued to create high-performing cultures for our ambitious big-hearted clients!

Our global employee engagement project for Merlin Entertainments, whose attractions include LEGOLAND and Sea Life, will start to be rolled out over the next few months, with the objective of embedding employee engagement into the daily activities on each site.  We’re in our 8th successive year of delivering Leadership and Management Development for the John Lewis Partnership.  We’ve delivered 8 Motivational Map Accreditations, increasing our total to 50 Map Practitioners, and we’re delighted that, with Heath’s TLC, over 80% of the organisations we’ve accredited over the past 7 years are regularly using Maps.

We’re delighted to be working with both existing clients and new clients.  December brings our 7th quarterly Leader’s Academy, and the opportunity to recognise and share achievements with a delicious meal at The Tickled Pig, before visioning for the success we each want in 2018.

Our ‘Junior Aspirin’, Kyle Brade-Waring, has re-joined our team having completed his volunteer year in South-east Asia and started his degree in Biological Sciences at Brighton Uni.  Kyle’s eye for detail is a fantastic help with our accounts and client support work.  And, of course, our Map Practitioners provide us with many strong coaches and consultants who’d love to work with us, and we have no shortage of Associates with a range of specialities – including, of course, Paul Kinvig.

Hot off the press! We can also announce that – with one of our Practitioners, we’ve collaborated and secured an order for 600 Motivational Maps with a well-known large organisation.  This further affirms Motivational Maps rising position as a breakthrough development tool.

Have a wonderful Christmas break and we look forward to us all having a prosperous 2018.

Best wishes from Heath and Susannah.

Are you a Leader People Want to Follow?

November 25, 2016

As a business leader, the ability to engage your team’s hearts and minds is the difference between:

  • enjoying your work and struggling,
  • a united force and a divided mass,
  • success and failure.

Read more

Your Weekly Aspirin: Scenario Planning – The Business World in 2025

November 4, 2016

Yesterday, with our peer group of top UK Business Advisors, we reviewed the capabilities we’d need in 2025! No one knows what the world will look like – especially in terms of technology, in 2025. Sounds bold – but in 2000 could you have predicted where we are now, especially in terms of smartphones, apps and the cloud? Read more