Our Background in Industry

Reinventing the wheel is time-consuming and expensive

We share the experience we’ve gained and the ideas we’ve tried and tested in our own businesses, as well as the ones we’ve seen working well in lots of other businesses. That significantly increases the likelihood of creating success in your business, much faster and at significantly less cost.

Susannah's Background

Susannah’s love of growing successful businesses began at Monsal Limited, which was started by her father and two business partners in 1996. Joining the business on Day 1, Susannah got involved in everything – accounts, employee contracts, marketing, IT, commercial contracts and business processes and developed her skills from there, later becoming Finance Director.

11 years later, Monsal had become the UK’s leading advanced digestion and biogas to energy business, with a turnover of over £10m, accredited to ISO 9001, ISO 14001 and OHSAS 18001. In 2007 we achieved a successful Management Buy Out, accessing funding for expansion into the waste to energy market. Just 2 months later, we were accredited in Investors In People – a project led by Susannah. In 2014 Monsal Limited was acquired by GE.

The systems Susannah put in place are still the cornerstone of the finance function and provide the leadership team and investors with good visibility.

Ashley Broomberg

Matrix Private Equity Partners


Susannah Now

Susannah started work as a Business Growth Coach in 2008, whilst retaining a part-time role as Commercial and HR Director at Monsal Limited, working with the SMEs in Nottinghamshire and Derbyshire as well as the John Lewis Partnership. In 2010, Susannah moved to Dorset and became a full-time Business Growth Coach and has subsequently helped many businesses to achieve their business and people goals.

Aspirin Business is a member of the global Mindshop network which was established in 1994. Mindshop empowers Aspirin Business with the tools, resources and training to provide tailored business solutions to our clients in areas such as Growth, Profit, Leadership, Strategy and Implementation. Through Mindshop Aspirin Business can tap into the expertise of hundreds of specialist advisors around the world.
Mindshop also allows Aspirin Business to leverage innovative, online coaching and training technologies to provide support to any sized client, anywhere in the world.
Mindshop Accredited
"Susannah’s ability to gain the team’s trust and establish the essence of our business, has enabled us to create a clear strategy everyone will work together to achieve."
Andrew Davies
Managing Director
Synergy Farm Health
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74 Fontmell Road, Broadstone, Dorset, BH18 8NP

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