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James book signing

Having received our advanced copies of ‘Mapping Motivation’ by James Sale, the creator of Motivational Maps, we rushed over to get them all signed.

The first book is being sent straight to our clients at the John Lewis Partnership, as thanks for their permission to use our work with them as a case-study for the book.  This provides a real and powerful example of how Motivational Maps helped support growth and change within the Partnership.  The other case study in the book is with that equally wonderful and long-lasting organisation – the Ordnance Survey.

What inspired James to write the book?

“My product, The Motivational Map, has been around since 2006, and I was developing it for at least five years before then.  Currently, we have over 240 licensees in 14 countries – we are scratching the surface of what we and the product could potentially do.

Developing ideas for it really go back to 1995 when I left education and struck out on my own as a coach and trainer. I studied in the evenings at Bournemouth University and achieved a postgraduate Diploma in Management Studies (with Distinction) and so began a journey of learning: reading all I could, practising what I had learnt, finding masters and gurus who could show me more and emulating them where it fitted my style (and maybe sometimes when it didn’t!), and going on as many courses as I could to pack my mind with knowledge and skills that I could deploy. And over that time as we move towards 2006 and the launch of Motivational Maps I found increasingly that not only was I absorbing ideas from everywhere, especially America, the home really of personal development, but I was changing and transforming them.

In short, Motivational Maps became not just a diagnostic tool, but around it I produced a whole load of intellectual property that was original and different: the tool kit that makes up the primary equipment of licensees of Motivational Maps.

These ideas are so powerful and useful that it would be wrong to keep them tightly under wraps within the Motivational Maps system itself. On the contrary, they need to come out into the fresh air, be exposed to scrutiny, and given their strength, be used and adopted by people way beyond the Motivational Maps’ community. I see myself the personality tests as Generation 1 of the diagnostic tools; the psychometrics as Generation 2; and of course the needs of the twenty-first century are different again, and so Motivational Maps are Generation 3 – they fit in with the new ethos of the new century, and in this in two important ways.

  • First, the realisation that engagement is critical to organisational productivity, and that motivation is core to engagement.
  • Second, and even more widely, the growing understanding, as for example demonstrated in Professor Gary Hamel’s brilliant book, The Future of Management, that top-down management, command and control, just doesn’t cut it anymore. We need a bottom-up approach and that is exactly what the most successful organisations have. And that is exactly what Motivational Maps makes possible: the Maps can only work with a bottom-up approach. Scary, or what? Yes, and deeply empowering too.

So if you want to find out what this is all about then take advantage of the 35% discount I can offer you on the price, valid till 31/12/15. Just go to and pre-order your copy now: enter the discount code G15JXH35 to take advantage of your special price. Hope you enjoy the book – be sure to review it, and join the motivation revolution if it’s for you.”