New Milton Advertiser & Lymington Times: Profits Mentoring - Growth Accelerator

Profitable Growth


A&T’s core values were used to create a ‘touchstone’ around which their activities and future direction coalesced.

Together with a radical change in how they measure business success through KPIs, this gave the directors and Senior Team a greater sense of focus and confidence in implementing strong plans to ensure the newspaper’s future.


The New Milton Advertiser and Lymington Times (A&T) are traditional, paid-for weekly broadsheet newspapers and have earned their place at the heart of the local community since their origins in 1928.

A highly-trusted source of quality local news and information, A&T newspapers are still owned by the founding Curry family and published from their original premises in New Milton in Hampshire.

Business Goal

To develop strategic and growth plans for the company in a time of considerable change, develop and support implementation plans and develop the senior team through recruitment and enhanced leadership skills.


Using Aspirin’s ‘FASTER Growth’ programme facilitated by Aspirin Business Coach, Paul Kinvig, A&T engaged in 9 workshops covering topics such as vision & strategy, sales & marketing, people planning, leadership & team development, key performance indicators (KPIs) & effective Senior Team meetings.


In addition, the group workshops encouraged teambuilding within the Senior Team and skills development, enhanced with Motivational Maps.

Using various business growth tools (including the Strategy & Growth Plan and Value Innovation Curve) as well as individual & team coaching, we helped the Senior Team at A&T produce a plan that is significantly helping them move forward, both strategically & operationally.

What the client says

In a time when local newspapers are facing significant challenges, we felt it important not only to reaffirm our values as a family run business but also to develop a vision & strategy fit for the 21st Century. Working with Aspirin gave us the necessary perspective, tools and support to do just that.

Eddie Curry, Director

Aspirin Business is a member of the global Mindshop network which was established in 1994. Mindshop empowers Aspirin Business with the tools, resources and training to provide tailored business solutions to our clients in areas such as Growth, Profit, Leadership, Strategy and Implementation. Through Mindshop Aspirin Business can tap into the expertise of hundreds of specialist advisors around the world.
Mindshop also allows Aspirin Business to leverage innovative, online coaching and training technologies to provide support to any sized client, anywhere in the world.
Mindshop Accredited
"Susannah’s ability to gain the team’s trust and establish the essence of our business, has enabled us to create a clear strategy everyone will work together to achieve."
Andrew Davies
Managing Director
Synergy Farm Health
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