Darren Northeast: Profits Mentoring – Growth Accelerator

Profitable Growth


The plan and coaching created a clear and robust framework for the direction of DNPR moving forwards and strengthened their brand message. It produced immediate results in terms of clients won, with the company enjoying one of the most successful periods in its 11-year history.


Launched in 2005, with CIPR (Charted Institute of Public Relations) Wessex Representative Darren Northeast at the helm, Darren Northeast PR (DNPR) have grown an enviable client base across Dorset, Hampshire and beyond. They help a wide variety of organisations increase their profile and brand awareness through dedicated public relations and marketing activity across a wide range of media formats including, television, radio, national & regional press & social media.

Business Goal

To create and map out strategic and growth plans for the company, and the staff development plan to deliver this over the next 3 years.


Using Aspirin’s ‘FASTER Growth’ programme facilitated by Aspirin Business Coach, Paul Kinvig, DNPR engaged in 4 one day workshops:

  • Vision & strategy

  • Sales & marketing

  • People planning

  • Leadership development


Using various business growth tools (including the Orbit Tool & Motivational Maps) a robust 3-year vision & strategy was created. Four core values Passion, Expertise, Trust and Results) were identified which now form the core of their brand message. We also identified DNPR’s ideal customers and started to develop staff to take on the more responsible roles required to deliver the improved performance.

What the client says

Taking time to work ‘on the business’ proved invaluable and gave us real impetus allied to a practical & effective plan. Aspirin’s approach both challenged & inspired us to think & act differently and it’s made a real difference to the business.

Darren Northeast, Managing Director

Aspirin Business is a member of the global Mindshop network which was established in 1994. Mindshop empowers Aspirin Business with the tools, resources and training to provide tailored business solutions to our clients in areas such as Growth, Profit, Leadership, Strategy and Implementation. Through Mindshop Aspirin Business can tap into the expertise of hundreds of specialist advisors around the world.
Mindshop also allows Aspirin Business to leverage innovative, online coaching and training technologies to provide support to any sized client, anywhere in the world.
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"Susannah’s ability to gain the team’s trust and establish the essence of our business, has enabled us to create a clear strategy everyone will work together to achieve."
Andrew Davies
Managing Director
Synergy Farm Health
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