Aster Group

Train the Trainer


Aster now have four in-house Motivational Map practitioners able to instigate individual & team maps as well as feedback to individuals & managers on the key motivational drivers on their colleagues & themselves.


Aster Group is an ethical housing developer and landlord to benefit society. It builds homes for open market sale and shared ownership, and reinvests its profits to develop homes for rent. It owns and maintains over 28,000 homes and provides housing, care and support services to 75,000 customers.

Business Goal

To accredit four of its team in the ‘Motivational Map’ tool with a view to using it as part of its strategic change programme within the business.


‘Motivational Maps’ identify core motivators within individuals and teams and are a significant aid in helping organisations with career management, recruitment and selection, talent and performance management.


  • The Accreditation Workshop saw Aster employees:

  • Gain an in-depth understanding of motivation

  • Identify key drivers and demotivators

  • Learn how to read and provide feedback on individual and team maps

  • How the data can be used to understand what’s driving behaviour and choices

  • How to work with and raise motivation

  • How to thus help improve performance using the Map data.

What the client says

It is clear that Motivational Maps will be a valuable tool in achieving our objectives as a Strategic Change team. Having our own Accredited Motivational Map Practitioners within the business means that we are able to make Motivational Maps an integral part of our strategic change process.

Rachel Credidio, Group Strategic Change Director

Aspirin Business is a member of the global Mindshop network which was established in 1994. Mindshop empowers Aspirin Business with the tools, resources and training to provide tailored business solutions to our clients in areas such as Growth, Profit, Leadership, Strategy and Implementation. Through Mindshop Aspirin Business can tap into the expertise of hundreds of specialist advisors around the world.
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"Susannah’s ability to gain the team’s trust and establish the essence of our business, has enabled us to create a clear strategy everyone will work together to achieve."
Andrew Davies
Managing Director
Synergy Farm Health
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