On Tuesday 11 November, we launched the first in our series of Aspirin Business Seminars, and what a great event it was!
The seminars have been created to promote innovation, insight and support. Each seminar is being hosted by our customers to provide a unique ‘behind the scenes’ view.
The first Aspirin Business Seminar was hosted by IEC Limited.
This family owned business was established in 1938 and has two successful divisions, IEC and Alpro Architectural Hardware.
The history of IEC is fascinating – including being bombed in the Second World War, and having to transport their entire stock of micro-bearings in a shoebox! Today IEC’s customers include Bugatti and Air Bus, and Alpro’s customers include Liverpool Football Club and The London Underground.
The seminar included a tour of their warehouse as well as an insight into the company’s strategy, growth challenges and long-term relationships with customers, suppliers and staff.
Aspirin Business Solutions has been working with IEC to develop and implement their strategy as well as to strengthen their capability to grow sustainably.
Developing a strategy that creates a win:win for the business and their team (many of whom have been there over 20 years) is essential to this. To really understand what a ‘win’ looks like for their team, with our help, IEC mapped the motivators of the whole team and are developing a motivating culture.
Peter Keen, Sales Director of IEC Limited, says, ‘Working with Aspirin Business Solutions has enabled us to build a robust strategy to carry IEC forward and we are a stronger coherent management team. Running the first Aspirin Business Seminar was a small measure of thanks for what Susannah has done for us. The evening was very useful and we are looking forward to future events.”
Susannah Brade-Waring, MD of Aspirin Business Solutions says, “I am passionate about making being successful in business less painful. As Finance Director of Monsal Limited (a Nottinghamshire based technology company recently acquired by GE), I implemented lots of ideas I had seen in operation at businesses like Rolls Royce and DHL. Learning from other organisations, especially those in other sectors, is a clear differentiator of the most successful businesses and business leaders.”
The next Aspirin Business Seminar will take place on 29 January 2015 and will be hosted by access control specialists, TDSi Limited in Poole. A Spring seminar will be held at the John Lewis at Home branch, in Poole.