Aspirin Business Seminars to Transform your Business Headaches

November 27, 2014

On Tuesday 11 November, we launched the first in our series of Aspirin Business Seminars, and what a great event it was!

The seminars have been created to promote innovation, insight and support.  Each seminar is being hosted by our customers to provide a unique ‘behind the scenes’ view.



The first Aspirin Business Seminar was hosted by IEC Limited.  IEC Product Display

This family owned business was established in 1938 and has two successful divisions, IEC and Alpro Architectural Hardware.

The history of IEC is fascinating – including being bombed in the Second World War, and having to transport their entire stock of micro-bearings in a shoebox!  Today IEC’s customers include Bugatti and Air Bus, and Alpro’s customers include Liverpool Football Club and The London Underground.

The seminar included a tour of their warehouse as well as an insight into the company’s strategy, growth challenges and long-term relationships with customers, suppliers and staff.

IEC Senior Team with SBWAspirin Business Solutions has been working with IEC to develop and implement their strategy as well as to strengthen their capability to grow sustainably.

Developing a strategy that creates a win:win for the business and their team (many of whom have been there over 20 years) is essential to this.  To really understand what a ‘win’ looks like for their team, with our help, IEC mapped the motivators of the whole team and are developing a motivating culture.


Peter Keen, Sales Director of IEC Limited, says, ‘Working with Aspirin Business Solutions has enabled us to build a robust strategy to carry IEC forward and we are a stronger coherent management team.  Running the first Aspirin Business Seminar was a small measure of thanks for what Susannah has done for us. The evening was very useful and we are looking forward to future events.”

Susannah Brade-Waring, MD of Aspirin Business Solutions says,Warehouse tour  “I am passionate about  making being successful in business less painful.  As Finance Director of Monsal Limited (a Nottinghamshire based technology company recently acquired by GE), I implemented lots of ideas I had seen in operation at businesses like Rolls Royce and DHL.  Learning from other organisations, especially those in other sectors, is a clear differentiator of the most successful businesses and business leaders.”

The next Aspirin Business Seminar will take place on 29 January 2015 and will be hosted by access control specialists, TDSi Limited in Poole. A Spring seminar will be held at the John Lewis at Home branch, in Poole.





Our client scoops two major awards

November 26, 2014

Congratulations to the whole team at Janine Pattison Studios, who are celebrating after winning two major national awards.

The Landscape Design awards are from the Express Newspapers’ New Homes & Gardens Awards.  The team won Gold for ‘Best Urban Garden’ and the overall prestigious ‘Landscape Of The Year 2014’.Aspirin Business and Janine Pattison Studios

Aspirin Business Solutions have been working with Janine Pattison Studios (JPS) for 4 years now – most recently on developing their business strategy and capability for growth.

Here’s the team in the Aspirin Business Studios garden, which was designed by JPS in 2013.  Managing Director, Denise Wright, is behind the camera!

Back row from left to right:  Mazen Beidas, Luke Mills, Melissa King, Janine Pattison.

Front row (from left to right):  Heath Waring (Aspirin Business) , Eleana Orr, Susannah Brade-Waring (Aspirin Business) 

Guest Blog: What are your motivators?

November 20, 2014

By Sheryl Andrews, Step by Step Listening

The biggest advantage of improving your listening skills is that you can start to notice patterns and develop greater understanding of what works for you and what doesn’t.

Sheryl Andrews, Step by Step Listening

Sheryl Andrews, Step by Step Listening

In this article I want to share with you a tool that really empowered me to hear and understand what my motivators are.

Do you know what motivates you?

Do you know what de-motivates you?

I was really surprised to find that in fact the solution for me was in understanding more about what de-motivated me.

I did a motivational maps with Susannah Brade-Waring of Aspirin Business Solutions .

Here is the introduction from the report:

Your happiness and success at work is partly determined by whether or not your core ‘motivations’ are being met. These Motivations are not a conscious decision, but rather emerge from your self-concept, beliefs,expectations and personality. As with our purpose in life, we do not ‘invent’ motivations; instead, we detect them. It is vital to go with the grain of our Motivations.

Motivation – your work must fulfil this Motivation if there is to be any real satisfaction.

 This is a very brief summary of what happened

  1. I completed an on-line questionnaire and received a report
  2. I then invested in an insight session to discuss the report
  3. The Report explained that my top 3 motivators are:
  • Spirit- I like freedom, independence,choice to make my own decisions autonomy
  • Expert- I like to been seen as the expert in my field, I like training and personal development,mastery, specialisation
  • Friend-wants belonging,friendship,fulfilling relationships

Well it does not take too much to know my company is about creating, building and maintaining win-win partnerships so it very much hits my need to belong and relationships. I have specialised in listening and feedback skills for business collaboration and partnerships, which is pretty specialised.  I also love learning ways to apply and blend this learning with other tools such as the motivational maps.

I have my own company and work my own hours, in fact I work 9 months of the year with 3 months allocated for travelling, home improvements and learning.

What was fascinating to discover is that despite achieving all my top 3 motivators something wasn’t working.  I felt I was stifled. It turned out that my lowest motivator is money – material worth.

I was asked to be mindful that that I might be frustrated by others who are motivated by this. This insight has proven invaluable over the years. The more I listened to and observed myself the more I noticed just how much this low motivator was preventing me from thriving.

I recognised a pattern of discounting my services, doing lots of work for free and of course I would find myself in thedrama triangle if I was engaging with people that who in my opinion ‘only cared’ about the bottom line or their return on investment and ‘seemed’ to not care about the people.

This prevented me for years from engaging with bigger companies because they ‘seemed’ to have lost sight of the people they were serving.

The net result was a lack of consistent income and under pricing myself. (I did not want others to think I cared more about money than them)

Ironically with lower income that meant less freedom, which is why I felt constrained and de-motivated at times.

I am pleased to say that 4 years on I am now pricing in a way that works for me and my clients and even updating this article I am inspired to increase them further. I am also engaging with bigger companies and what always makes me smile I am also checking before I invest in anything whether I will get a good return on my investment…….the beauty of always learning.

Personal Development Task

Take time to notice who or what frustrates you?

Notice who or what inspires you?

Who are you jealous/envious of?

Who do you aspire to be like?

How do you need to be to be motivated?

Alternatively a short cut to gaining some insight and an overview would be to invest in a motivational maps with Susannah.

Recognising your own personal patterns can empower you to embrace your natural way of working and ensure that you make no apology for being you.

Stop wasting time explaining or justifying yourself, instead transform self conscious to self aware and learn how to truly thrive.

A test post about Motivational Maps

November 7, 2014

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Is that a Pret? The value of logos

November 7, 2014
Fellow FD and coach Helen, on a former lunch date near Blackfriars

Fellow FD and coach Helen, on a former lunch date near Blackfriars

So here’s the thing…  I’m in London for a meeting, and I need something to eat.  As a lone female, I’m reluctant to pop into a pub.

So I’m heading out of Blackfriars tube station, cutting through the heavy London traffic, to a Tesco Express.  I’m picturing myself balancing my salad bowl on my knee whilst perched on a concrete ledge, squeezed between the bird poo.

Then, across the road, I spot a red star.  Is that a Pret A Manager?

It is!  I know I can get a healthy tasty meal, a warm drink and a relatively comfy seat in a safe environment for a reasonable price.

Now – for me, that’s the value of a logo.  Most companies seem to think they need one.  It’s like the wedding checklist for businesses – name, sexy logo, website etc.

I’m no expert on logos – but I am a customer.  So here’s my take…  If you’re a company that targets a wide audience, e.g. the public, and rely on passers by, then a logo is really valuable.  It symbolises your company and all it stands for in an instant – which is often all the time passers by have.

But, if you have a select market, one where trust is involved and therefore the client relationship needs to be stronger, then – frankly, I don’t really care what your logo is or if you have one.  A good and relevant company name is more important – like my dentist ‘Shine Dental Care’ or our vets ‘Aniwell’, written in a nice font and colour.

So save your money and instead invest in identifying who your target market is, what they need, how to address their needs in a profitable way, and how to connect with them.

Most of all, if you’re thinking of getting a new logo, have a chat with your team. Challenge yourselves on the value of the logo, and if there’s a better and easier way to get what you want.


Seminars – for ideas, insights and support

November 4, 2014

Aspirin Business Solutions has created a programme of Business Seminars exclusively for our customers and guests.  Each event will be hosted by a customer and will offer an insight into their business strategy, current challenges and with some best practice.

The first of these early evening seminars, which will be hosted by IEC Limited on Tuesday 11 November 2014.

Founded in 1938 to supply quality mechanical components, IEC now hIEC Limitedas two separate divisions each serving a different target market – IEC and Alpro Architectural Hardware.  The Senior Team of both IEC and Alpro will talk through IEC’s history, its current strategy and share some of the best practices that make their business successful.  The visit will include a tour of IEC’s warehouse facility.

The January 2015 seminar is already scheduled to be hosted by TDSi in Poole, and a Spring seminar will be co-hosted by Aspirin Business Solutions and the John Lewis Partnership, at the John Lewis at Home Poole branch.