Darren Northeast PR

Background

Launched in 2005, with CIPR (Charted Institute of Public Relations) Wessex Representative Darren Northeast at the helm, Darren Northeast PR (DNPR) have grown an enviable client base across Dorset, Hampshire and beyond.

They help a wide variety of organisations increase their profile and brand awareness through dedicated public relations and marketing activity across a wide range of media formats including, television, radio, national & regional press & social media.

Business Goal

To create and map out strategic and growth plans for the company, and the staff development plan to deliver this over the next 3 years.

Approach

Using Aspirin’s ‘FASTER Growth’ programme facilitated by Aspirin Business Coach, Paul Kinvig, DNPR engaged in 4 one day workshops:

  1. Vision & strategy,
  2. Sales & marketing,
  3. People planning and
  4. Leadership development.

Using various business growth tools (including the Orbit Tool & Motivational Maps) a robust 3-year vision & strategy was created. Four core values Passion, Expertise, Trust and Results) were identified which now form the core of their brand message. We also identified DNPR’s ideal customers and started to develop staff to take on the more responsible roles required to deliver the improved performance.

Results

The plan and coaching created a clear and robust framework for the direction of DNPR moving forwards and strengthened their brand message. It produced immediate results in terms of clients won, with the company enjoying one of the most successful periods in its 11-year history.

What the client says

“Taking time to work ‘on the business’ proved invaluable and gave us real impetus allied to a practical & effective plan. Aspirin’s approach both challenged & inspired us to think & act differently and it’s made a real difference to the business.”

Darren Northeast, Managing Director 
DNPR

New Milton Advertiser and Lymington Times (A&T)

Background

The New Milton Advertiser and Lymington Times (A&T) are traditional, paid-for weekly broadsheet newspapers and have earned their place at the heart of the local community since their origins in 1928.

A highly-trusted source of quality local news and information, A&T newspapers are still owned by the founding Curry family and published from their original premises in New Milton in Hampshire.

Business Goal

To develop strategic and growth plans for the company in a time of considerable change, develop and support implementation plans and develop the senior team through recruitment and enhanced leadership skills.

Approach

Using Aspirin’s ‘FASTER Growth’ programme facilitated by Aspirin Business Coach, Paul Kinvig, A&T engaged in 9 workshops covering topics such as vision & strategy, sales & marketing, people planning, leadership & team development, key performance indicators (KPIs) & effective Senior Team meetings.

In addition, the group workshops encouraged teambuilding within the Senior Team and skills development, enhanced with Motivational Maps.

Using various business growth tools (including the Strategy & Growth Plan and Value Innovation Curve) as well as individual & team coaching, we helped the Senior Team at A&T produce a plan that is significantly helping them move forward, both strategically & operationally.

Results

A&T’s core values were used to create a ‘touchstone’ around which their activities and future direction coalesced.

Together with a radical change in how they measure business success through KPIs, this gave the directors and Senior Team a greater sense of focus and confidence in implementing strong plans to ensure the newspaper’s future.

What the client says

“In a time when local newspapers are facing significant challenges, we felt it important not only to reaffirm our values as a family run business but also to develop a vision & strategy fit for the 21st Century. Working with Aspirin gave us the necessary perspective, tools and support to do just that.”

Eddie Curry, Director
Advertiser & Times Newspapers