Why Culture Eats Strategy in Dorset!

October 5, 2017

Ian Girling, Chief Executive of DCCI, recently joined Aspirin Business Leaders’ Academy to explore why 60% of leaders think culture is more important than their strategy (according to a PwC study). Aspirin Business was formed in 2008, by Susannah Brade-Waring to take the headaches out of growing and managing successful business. Their Academies bring together leaders and managers to learn, share and encourage each other in this pursuit.


A number of organisations including Waitrose, Poole Housing Partnership, ESET and Douch Family Funerals, came together recently to explore how change is affecting organisations of all size and type.  Together they discussed and shared ways to change their culture (aka – the way things are done around here), and how to adapt their leadership and management styles for each individual and situation.  And they had fun developing their abilities to coach and ask great questions – all skills essential for managing change.

” I thoroughly enjoyed the morning session (including my interview!) and found it very useful share thoughts and ideas around the importance of culture. This is an area that I find extremely interesting and where I have tried to focus in my own role as Chief Executive of Dorset Chamber. It was a very informative and interesting morning.”  Said Ian

Susannah explained.

“Being a leader and manager can be tough and lonely, and I love seeing our leaders generously share insights from their own lives and organisations to help each other – both inside and outside of the Academy. We really enjoyed having Ian with us and our members appreciated the insights Ian provided of the challenges and opportunities Dorset business are facing in 2017. It was a great example of the Chamber actively engaging with its community.”

When the Senior Team Doesn’t Want to Lead

September 11, 2017

Have you ever considered how your business would run without you?

People often ‘joke’ how their work would be much easier without their bosses (or customers). But the reality is the business would soon founder without the direction the Senior Team provide. Read more

The Business Leader of the Future

September 11, 2017

The Business Leader of the Future – Do you Have what it Takes to Succeed?

World strategy guru and author, Gary Hamel in his best-selling book ‘The Future of Management’ points out that traditional ways of managing a business are coming to an end. To quote him directly:

New problems demand new principles. Put bluntly, there’s simply no way to build tomorrow’s essential organizational capabilities—resilience, innovation and employee engagement—atop the scaffolding of 20th century management principles.

Read more

Winner of the 2017 Mindshop Rising Star Award for the UK

September 11, 2017

Sue Mindshop Rising Star Award - CroppedAspirin Business has been awarded the prestigious ‘Rising Star of 2017’ by Mindshop, which supports a global network of over 1,000 leading business advisors.

This prestigious award was received by Susannah Brade-Waring, Managing Director of Aspirin Business at the annual UK Mindshop Conference. It is awarded by Mindshop to a stand out business leader that has demonstrated excellence in business advisory, value to others and financial success leveraged with the effective use of Mindshop.

Read more

How are you using Technology to Increase Productivity?

September 11, 2017


Increasing productivity was the focus of our latest Business Leaders’ Academy, including the use of technology and automation.

2 years ago I mapped out the specific training Leaders and Managers need.  Then I took a deep breath …  Assuming we have the expertise to design each course, we’d then have to create the course and the materials, market and sell the courses and GET EVERYONE IN THE ROOM AT THE SAME TIME.

Read more

Key Capabilities for Business Leaders in 2017

September 11, 2017

June Newsletter 3A key difference between leaders and managers is their FOCUS.

Managers need to focus on getting activities done through their team, whilst leaders focus on providing direction, resources and connections.

The most successful business leaders ‘sniff out’ the trends – the forthcoming opportunities and challenges, to get ahead in their market. Read more

Should we Expand our Business?

September 11, 2017

June Newsletter 2

This short training video by Susannah Brade-Waring, demonstrates a tool you can facilitate with your team for a robust decision everyone can get behind.

Click Here: to watch this 4 minute video

A bold decision is not an easy decision – and there will be consequences. Making bold and sound decisions is one of the most important roles of a business leader.

A fact-based structured decision-making process, such as Cartesian Co-ordinates, works by drawing out the pros and cons of particular decisions – and can take just a few minutes to do.