As you probably know by now, we’re could be accused of ‘banging on’ a bit about engagement, but there’s good news! Engagement is not just for our teams. We also need to think about engaging our clients. In fact, we probably put more effort into exactly this because without engagement, we can struggle to attain clients who buy for quality of service, and we certainly won’t retain them.
In our minds, engaging clients starts with a clear understanding of who we are, the value we offer – and then, how do we best convey that to our prospects?
So we asked our clients at Darren Northeast PR to share their Top 5 Tips for PR with our lovely newsletter subscribers. Here’s what they said:
- Develop a clearly defined goal
All PR campaigns should start with clearly defined goals. Do you want to strengthen brand awareness or launch a new product or service? The answers will dictate the appropriate media coverage, the target audience, and the message that you are trying to convey.
- Harness the power of Social Media
Social Media is an excellent form of communication, allowing businesses to engage, listen, share and exchange information with a huge audience. Free to use, it’s important to remember to give it as much time as you can with regular updates, content, and shares!
- Network – and follow up
From local meetings and groups to specific industry events there are always opportunities to grow your list of business contacts. To build successful relationships good networkers should be friendly and attentive, avoid hard selling, and always arrange follow chats over coffee.
- Develop a story that is interesting
To share your business with the public you will need to develop a story that is interesting and compelling. Be informative, entertaining and stay clear of blatant advertisements. Research which publications your target audience reads, or pitch your story to relevant industry publications.
- Update your Website
Regular articles and blogs on your website are a great way to attract people to your site. It will increase your SEO so that your website features higher-up in search results, attracting more people to your website and establish a long-term presence online.
As one of the South leading and award-winning PR agencies, Darren Northeast PR have vast experience helping businesses to gain a competitive edge. They know businesses who choose to follow their top tips have the best chances on the road to success.
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